Course Name | Consumer Behavior |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
MTOI 230 | Fall/Spring | 3 | 0 | 3 | 5 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Elective | |||||
Course Level | Short Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is to gain an understanding regarding to the concepts and theories of consumer behavior. The aim is to inform students about main internal and external factors affecting the consumer buying behaviour and decisions. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | The role of consumer behavior in marketing; consumer psychology, neuroscience, anthropology and sociology; consumer buying behavior and digital consumption and markets will be the main topics of the course. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course | Lecture Notes |
2 | Consumption society and consumer culture | |
3 | Consumer behavior theory | |
4 | Consumer Psychology: Perception | Koç, E. (2012). Algılama. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
5 | Consumer Psychology: Learning & Memory | Koç, E. (2012). Öğrenme ve hafıza. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
6 | Consumer Psychology: Motivation & Involvement | Koç, E. (2012). Motivasyon ve İlgilenim. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
7 | Consumer Psychology: Attitudes | Koç, E. (2012). Tutumlar. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
8 | Midterm Exam | |
9 | Consumer Psychology: Self and Personality | Koç, E. (2012). Benlik ve kişilik. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
10 | Consumer Neuroscience | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. |
11 | Consumer anthropology: Values, lifestyles and culture | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. |
12 | Consumer Sociology: Reference Groups, Family & Gender | Koç, E. (2012). Değerler, yaşam biçimleri ve kültür. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
13 | Consumer purchase decision process | |
14 | Student presentations | |
15 | Review of the semester | |
16 | Final Exam |
Course Notes/Textbooks | Koç, E. (2012). Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
Suggested Readings/Materials | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 2 | 60 |
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 2 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 15 | 2 | 30 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 2 | 15 | |
Final Exams | 1 | 20 | |
Total | 128 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To have knowledge of the theory, concept, method and tools that constitute the basis of ground services | X | ||||
2 | To have knowledge of the departments and equipment of the ground services and perform the regulations of ramp and apron | X | ||||
3 | To have knowledge of the relationship between aviation and meteorology and reporting | X | ||||
4 | To have knowledge of the factors affecting human performance and the basic concepts in aviation safety | X | ||||
5 | To have knowledge of the concepts of international aviation organizations, authority regulations, passenger and travel | X | ||||
6 | To perform dangerous goods, cargo, packaging, labelling and loading regulations | |||||
7 | To have knowledge of packed programmes on ticketing | |||||
8 | To have the skill of practical reasoning and right decision making against the problems encountered at daily operational activities | X | ||||
9 | To take the responsibility as an individual and a team worker; To communicate efficiently both verbal and written; To be positive, self-confident and open to criticism; To work effectively and efficiently | X | ||||
10 | To use a foreign language to track information related to the ground services and communicate with colleagues | |||||
11 | To use informative and communicative technologies that are required in the area of ground services in aviation |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest